Allison Lightcap riding powder down under. Ohau Snowfields, NZ. Photo courtesy of Seth Lightcap.
Written by Courtland Kelly from NextGen Climate Off-season is a great time for catching up on TV, eating lots of ramen, getting excited about the snow and drooling over the latest gear magazines. It’s also a great time to make climate change a big issue. MRA has done awesome work lately getting the solar field installed [...]
Mt Abram continues to be a leader in environmental stewardship for smaller, ski areas. As MRA’s prototype Mountain Playground, we are thrilled to announce that the 803 solar panel array has officially broken ground. Expected to be completed before the season begins, it will be spread over 1.25 acres. The solar array will create approximately [...]
Four years ago today, the Mountain Rider’s Alliance was launched from a remote corner of the Earth. So much has happened since we began our journey and boldly thought we could revolutionize the ski industry. “A new paradigm is emerging in ski area management: one that’s globally-based, rider-centric, environmentally sustainable and sensitive to local needs.” [...]
Coalition Snow is a new company that designs and constructs skis and snowboards specifically for women.With a goal of building both hard goods and a community of lady shredders, which CEO Jen Gurecki calls the “Sisterhood of Shred.” MRA caught up with Jen to learn more about their plans for total world domination. [...]