Michelle Longstreth at Crystal Mountain, WA. Photo courtesy of Kim Kircher.
Four years ago today, the Mountain Rider’s Alliance was launched from a remote corner of the Earth. So much has happened since we began our journey and boldly thought we could revolutionize the ski industry. “A new paradigm is emerging in ski area management: one that’s globally-based, rider-centric, environmentally sustainable and sensitive to local needs.” [...]
Coalition Snow is a new company that designs and constructs skis and snowboards specifically for women.With a goal of building both hard goods and a community of lady shredders, which CEO Jen Gurecki calls the “Sisterhood of Shred.” MRA caught up with Jen to learn more about their plans for total world domination. [...]
There is just one week left to support the Rocky Mountain Climate Rangers, a father-son team exploring the effects of climate change throughout the Rocky Mountains. Bob Berwyn and his son Dylan are setting out for “2-3 months of solid, on-the-ground environmental reporting, with no spin, and no advertising.” The Berwyns will travel high and low to [...]