Red Mountain, British Columbia is launching the ski industry’s first crowdfunding for equity campaign, “Fight the Man. Own the Mountain.” The first phase, “Test the Waters” is designed to gauge interest. If that goes well, phase two will include investments varying from $1,000 to $25,000. MRA’s CEO Jamie Schectman caught up with Red Mountain owner Howard Katkov to […]
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22 Aug 2016
6 Aug 2016
Tio Enfermo above Los Molles, Argentina. Photo courtesy of Javi Barro.
30 Jun 2016
We just published our first Mountain Playground Group Newsletter. We currently have 8 ski areas participating in the program, designed to assist community and independent ski areas to be more viable while retaining their authenticity. Click here to download the MPG June 2016 Newsletter
25 Jun 2016
Owen getting rad. Photo courtesy of Mike Bartholow.
19 May 2016
We caught up with Joel Osgood, creator of 1,000 Feet and Below, a documentary on Maine community ski hills. MRA: What gave you the idea to create 1,000 Feet and Below? JO: I grew up skiing at small areas and have always felt very connected to them. 5-years-ago I visited May Mt. In Island Falls, […]
10 May 2016
Skismall.com is a website solution for small ski areas that provides a responsive website template built specifically for ski areas, with an integrated solution for conditions, directions, events, and rates. MRA caught up with the brains behind the concept, Elizabeth Klein and Max Kloeppel and this is what they had to say. MRA: Where did […]
1 Mar 2016
By: Abbi Ness “I never stop thinking about it” Jon Weisberg states as he embarks on his 62nd consecutive season of skiing, making him 72 years old. His long-time friend and college frat brother Mike Maginn started skiing in the 60’s, with the long, skinny skis he adds. Together they started an online magazine for […]
2 Feb 2016
The ski industry continues to be challenged by converting first time skiers into lifelong ski bums. In a few short years, Snow Operating has become the industry leader in Terrain Based Learning and increasing first-time skier conversion rates, which is paramount to the future viable of our sport. MRA caught up with the Snow Operating’s […]
2 Aug 2015
Maxi Artoni at Cerro Bayo, Argentina. Photo courtesy of PowderQuest.
25 Jun 2015
“Just enjoying each other’s company is really important why can’t we just live in the moment?” Anna Segal nailed it with that comment in a new ski film that could use your help. Ross Reid set out to make a ski movie that is slightly different than your typical film. His task was pretty enviable; […]
18 Jun 2015
I would like to take a minute to introduce myself and say hello. My name is Ashley and I am the newest blog editor/Director of Lifestyle for MRA and I honestly couldn’t be more excited to be part of this amazing movement. I am always on the lookout for new ideas, trends, and genuinely amazing people […]
14 Nov 2014
There’s vitamin D, vitamin C and vitamin E, but for folks like us, there’s vitamin SKI. Vitamin SKI makes us happy and healthy and there’s no such thing as an overdose. In Washington, a group called The Hurricane Ridge Winter Access Coalition (HRWAC) is raising funds to unleash one more dose of Vitamin SKI per week […]
13 Sep 2014
Miles Clark over exposed in Patagonia. Photo courtesy of Snowbrains.com.
23 Aug 2014
Jimmy Barnes at Rogers Pass, BC. Photo courtesy of Nate Greenberg.
6 Aug 2014
Coalition Snow is a new company that designs and constructs skis and snowboards specifically for women.With a goal of building both hard goods and a community of lady shredders, which CEO Jen Gurecki calls the “Sisterhood of Shred.” MRA caught up with Jen to learn more about their plans for total world domination. […]
24 Jul 2014
There is just one week left to support the Rocky Mountain Climate Rangers, a father-son team exploring the effects of climate change throughout the Rocky Mountains. Bob Berwyn and his son Dylan are setting out for “2-3 months of solid, on-the-ground environmental reporting, with no spin, and no advertising.” The Berwyns will travel high and low to […]