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Picture of the Week

24 Jun 2017

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Flipping out at the 1st Annual MRA Summer Shredfest at Beartooth Basin. Photo courtesy of Kevin Kinzley Photography. 

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Just Like Small Ski Areas, Small Ski Companies Need Our Help

20 Jun 2017

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  There’s nothing like that feeling you get when you know every nook and cranny of your local ski area, especially on a powder day. Imagine having that same feeling about your skis. While many people are satisfied to ski on mass market skis built half way around the world, some of us want something […]

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Picture of the Week

6 Aug 2016

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Tio Enfermo above Los Molles, Argentina. Photo courtesy of Javi Barro. 

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Mountain Playground Group July 2016 Newsletter

30 Jun 2016

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We just published our first Mountain Playground Group Newsletter. We currently have 8 ski areas participating in the program, designed to assist community and independent ski areas to be more viable while retaining their authenticity. Click here to download the MPG June 2016 Newsletter 

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Picture of the Week

25 Jun 2016

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Owen getting rad. Photo courtesy of Mike Bartholow. 

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Q&A: Why Community Hills are So Important

19 May 2016

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We caught up with Joel Osgood, creator of 1,000 Feet and Below, a documentary on Maine community ski hills. MRA: What gave you the idea to create 1,000 Feet and Below? JO: I grew up skiing at small areas and have always felt very connected to them. 5-years-ago I visited May Mt. In Island Falls, […]

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Q&A with Skismall.com

10 May 2016

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Skismall.com is a website solution for small ski areas that provides a responsive website template built specifically for ski areas, with an integrated solution for conditions, directions, events, and rates. MRA caught up with the brains behind the concept, Elizabeth Klein and Max Kloeppel and this is what they had to say. MRA: Where did […]

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SeniorsSkiing.com: An Online Magazine for 50+ Snow Enthusiasts

1 Mar 2016

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By: Abbi Ness “I never stop thinking about it” Jon Weisberg states as he embarks on his 62nd consecutive season of skiing, making him 72 years old. His long-time friend and college frat brother Mike Maginn started skiing in the 60’s, with the long, skinny skis he adds. Together they started an online magazine for […]

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Terrain Based Learning and Growing the Sport with Snow Operating

2 Feb 2016

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The ski industry continues to be challenged by converting first time skiers into lifelong ski bums. In a few short years, Snow Operating has become the industry leader in Terrain Based Learning and increasing first-time skier conversion rates, which is paramount to the future viable of our sport.  MRA caught up with the Snow Operating’s […]

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Picture of the Week

2 Aug 2015

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Maxi Artoni at Cerro Bayo, Argentina. Photo courtesy of PowderQuest. 

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The Tamashii Project needs your help

25 Jun 2015

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“Just enjoying each other’s company is really important why can’t we just live in the moment?”  Anna Segal nailed it with that comment in a new ski film that could use your help. Ross Reid set out to make a ski movie that is slightly different than your typical film. His task was pretty enviable; […]

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Welcome from MRA’s newest blog editor

18 Jun 2015

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I would like to take a minute to introduce myself and say hello. My name is Ashley and I am the newest blog editor/Director of Lifestyle for MRA and I honestly couldn’t be more excited to be part of this amazing movement. I am always on the lookout for new ideas, trends, and genuinely amazing people […]

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Free Hurricane Ridge Pt. II Donate Now!

14 Nov 2014

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There’s vitamin D, vitamin C and vitamin E, but for folks like us, there’s vitamin SKI. Vitamin SKI makes us happy and healthy and there’s no such thing as an overdose. In Washington, a group called The Hurricane Ridge Winter Access Coalition (HRWAC) is raising funds to unleash one more dose of Vitamin SKI per week […]

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Picture of the Week

13 Sep 2014

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Miles Clark over exposed in Patagonia. Photo courtesy of Snowbrains.com. 

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Picture of the Week

23 Aug 2014

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Jimmy Barnes at Rogers Pass, BC. Photo courtesy of Nate Greenberg. 

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Coalition Snow and the “Sisterhood of Shred”

6 Aug 2014

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Coalition Snow is a new company that designs and constructs skis and snowboards specifically for women.With a goal of building both hard goods and a community of lady shredders, which CEO Jen Gurecki calls the “Sisterhood of Shred.”  MRA caught up with Jen to learn more about their plans for total world domination.     […]

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