Introducing the Mountain Playground Group

14 Jan 2016

In the News

MPG MRA FINAL Black

The Mountain Playground Group is a collection of community and independent ski areas that offer an authentic skiing and riding experience, not found at corporate ski resorts.

MRA was founded in 2010 with the mission to develop values-based, environmentally-friendly, rider-centric mountain playgrounds that encourage minimal carbon footprint business practices, while making a positive impact in the local community.

Through the years, we have studied the inner workings of community and independent ski areas extensively and have identified their biggest challenges.

The Mountain Playground Group is a solution-based  nationwide initiative designed to help standalone ski areas to be more viable. Participating ski areas will band together to reduce expenses while increasing efficiencies and profits by sharing best practices and ultimately to achieve economies of scale. Participating ski areas will receive an additional layer of sophistication not normally associated with smaller ski areas.

A cornerstone of the program is a joint marketing effort centered around the Mountain Playground Card. Cardholders will receive exclusive discounts from each participating ski area as well a special deals on custom skis and snowboards, hard and soft goods, lodging, international tours and much more.

Mountain Playground Cards are being offered initially for $29 and more benefits are being added. 15% of all proceeds goes to SheJumps, MRA’s non-profit benefactor. SheJumps mission is to increase the participating of women and girls in outdoor activities.

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Click here to purchase your Mountain Playground Card!

 

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